SOLOFOODIES: The Hospitality Platform that Connects Restaurants with Influencers

In the dynamic world of hospitality marketing, we've observed how some influencers have given a crucial boost to the restaurants they collaborate with, while others have contributed to the imminent closure of certain businesses.

Why does this happen? Because recommendations are, without a doubt, the best calling card for any restaurant or hospitality business, but they can also become their Achilles' heel.

We tend to trust the recommendations of people we consider reliable when choosing a place, service, or product. For this reason, online reviews are crucial in determining the success or failure of a hospitality business.

Today, we all understand the importance of digitizing restaurants, and more and more businesses are going beyond simply creating a website, digitizing their menu, or being present on social media.

Being featured on hospitality platforms is essential, but getting others to talk about your restaurant on these platforms can give you a significant competitive advantage.

Solofoodies: The Platform that Revolutionizes Hospitality Advertising

Solofoodies was created to add this extra value, offering authentic recommendations through influencers with real influence. Even though they have only been active for six months, they already have 70 restaurants registered on the platform and 120 influencers in Madrid. So far, they have facilitated approximately 400 successful collaborations and generated more than 1,200 social media posts.

While some restaurateurs still have negative experiences with so-called influencers who only offer followers without guaranteeing results, Solofoodies ensures positive outcomes by meticulously selecting each influencer and supervising every collaboration.

This platform simplifies the collaboration process, ensures greater visibility for campaigns, closely monitors the progress, and provides real metrics on the impact of influencers' recommendations. All of this for a minimal investment of just €1.7 per day.

Restaurant Reviews and Strengthening Digital Presence

Restaurant reviews have always existed, but today they have become widespread and accessible thanks to new technologies. Having a quality digital presence translates into a sure increase in bookings for your restaurant.

Taking advantage of this opportunity to increase your reach and build a strong brand image can offer substantial benefits in the short, medium, and long term.

Food influencers have become the central pillar of influencer marketing for restaurants, and creating collaborations with them is increasingly easy and secure thanks to platforms like Solofoodies.

They share their dining experiences and attract more customers to your business, who in turn will want to share that they visited the same place as that influencer they follow. This phenomenon is known as the “snowball effect” in marketing.

The trust generated by their comments on social media is taken as a rule, motivating many to make purchasing decisions.

Why not take advantage of the opportunity to collaborate with food influencers to advertise your restaurant?

If you want to stay up to date with the latest trends, don't miss the opportunity to join Solofoodies, where you can connect with the experts of the moment and receive the best available support.